“When the shops and restaurants start to open over the next few months,” smiled 28-year-old Orlando Rojas as he stood at the northeast corner of Northwood and Lakeside near his Lodge Barbershop storefront, “things will look very different.”
“Each shop owner is pouring a lot of work into their store to make their business,” Rojas added, “and Lakeside, special.”
He expects the Lodge to open in April.
Today, Rojas and wife Stephanie (and two of their four children) are exchanging ideas on how the Lodge might contribute to the foot traffic on Lakeside’s sidewalks.
“We want to try some special promotions for Lakeside residents to encourage them to give our shop a try,” Rojas said.
“If they give us a try,” he insisted, “they’ll find barbers who enjoy people, whether they come for a cut, a shave, a shine, a game of pool, or just to hang out.”
He also has ideas on how the Lodge can become part of the sidewalk activity.
“If allowed, we’re thinking about positioning the shoe shine chair outside when the weather is nice.”
Inside, Rojas has designed the Lodge to feel “old school,” including dark wood furniture and stadium seating for the waiting area (he and Stephanie stained the seats themselves).
His hand-picked barbers are trained and licensed in the 14 distinct strokes of the classic straight-razor shave. They range in age from their twenties to their fifties.
The Lodge will share one element in common with the quick-cut stores: lots of televisions.
“We like to build relationships with our customers,” Rojas emphasized, “take our time, treat everyone like family.
The pool table in the center of the store serves as an open invitation to anyone to come and shoot pool or shoot the bull. Prepare for some ribbing since all the barber chairs face the table.
Complimentary drinks are always made available for customers.
“We take our time to get a chance to visit and to make sure the customer is satisfied,” emphasized Rojas, who earned his barber’s license in 2007 at age 20.
By the age of 24, the Arlington Sam Houston graduate was opening his first store in Colleyville.
“Jimmy Archie believed in me when I opened in The Village at Colleyville,” Rojas said. “His faith in me played a big role in my success. Now I am excited to work with him here at Lakeside.
“This is going to be a lot of fun.”
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