Roxann Taylor believes her Engel & Völkers property shop at Lakeside and Northwood will intrigue passers-by with its novel approach to marketing real estate.
Roxann Taylor jumped at the chance to locate the first North Texas Engel & Völkers property shop in The Shops at Lakeside.
“I knew Lakeside was perfect the first time I drove through,” said Taylor, the owner of a highly successful Southlake real estate agency who has been recognized by D Magazine’s “Best Real Estate Agents” for the last 14 years.
“People will pour in from FM 2499 to stop at the restaurants and shops,” she explained, “and there will be lots to do. It’s exactly the kind of environment I was searching for.”
She expects her shop, located at the corner of Lakeside and Northwood, to attract the attention of the many passers-by.
A real estate office intriguing passers-by? Really?
That’s the unique hallmark of the Hamburg-based Engel & Völkers brand.
Property shops are located for maximum visibility in upscale marketplaces (e.g., Montana Avenue in Santa Monica, Park Avenue in Manhattan) where real estate is showcased like jewels or iPads at an Apple store.
In fact, the look and feel of the Engel & Völkers retail design borrows heavily from the clean lines and stark whites of Apple stores.
This Engel & Völkers property shop in Portugal illustrates the retail concept of showcasing real estate like fine jewelry.
And at Engel & Völkers, properties from around the Metroplex will be displayed and marketed along with properties from around the world.
(And clients can expect that some DFW properties will receive play in Engel & Völkers’ 44 North American markets as well as their property shops in 39 countries on six continents.)
In addition to the novel retail approach, the European company emphasizes service from its advisors (they don’t call them agents) and equips them with the latest technological and social media advances.
Taylor became the Texas franchisee for Engel & Völkers in November based on her years of success in Southlake, her team of 20 full-time real estate professionals there, and her four decades of real estate experience.
“Our brand continues to attract the very best in real estate as we continue to grow in North America,” boasted Anthony Hitt, the chief executive of Engel & Völkers North America and once the number one Sotheby’s real estate agent in Santa Monica.
E&V joins
condo team
“Lakeside has so much going for it,” said Roxann Taylor, “and the Lakeside Tower really excites me. We are thrilled to be part of the marketing team.”
Although the Engel & Volkers property shop is not open just yet, Taylor has already begun spreading the word among her clients.
“Everything about this project is first-class,” Taylor added, “and the views cannot be matched.”
(The firm, for example, selected Stuart Siegel to lead the New York office. Siegel was president and chief executive of Sotheby’s International Realty from 1991 to 2006.)
“Roxann Taylor and her team,” Hitt insisted in November, “were a clear choice for us in representing our brand in the Dallas Fort Worth market.”
“The core values of Engel & Völkers,” Taylor said, “reflect the core values of my own real estate career in offering the best concierge-style real estate services in the world.”
The risks associated with introducing DFW to a brand new concept in marketing real estate doesn’t seem to phase her.
“I have one big passion,” said Taylor, who came to Texas in the nineties to escape an abusive marriage, “making a difference in people’s lives, whether it be exceeding the expectations of my clients or supporting shelters, children, and the community.”
Taylor received a Legacy of Women award for her philanthropic contributions through her company and sits on the advisory board of Dallas Cowboy Jason Witten’s Score Foundation, a nonprofit dedicated to the end of domestic violence.
Taylor has big plans for her Engel & Völkers franchise, including shops in many of the Metroplex’s hottest markets.
But it all starts with the property shop in Lakeside, where she currently is looking for professionals to serve as advisors.
She will demand a focus on service, on many levels.
“We are not real estate agents,” emphasized Taylor, “we are advisors, and we need to give back to the community that has given us so much.”
More on Lakeside retailers:
Grab a paint brush and enjoy the fun at Bottle and Bottega
Majestic Nail Spa designed to pamper customers
Follow
Click map for directions to
Leave a Reply