Visibility and branding of The Shops at Lakeside took an important step forward on Friday with the placement of a 30-ft.-tall LED sign designed to attract attention, night or day.
“We think it conveys Lakeside’s energy and dynamism,” said Richard Myers, managing partner of Realty Capital, master developer of Lakeside DFW.
“And, of course, we hope it encourages those driving by to stop and check out the restaurants, movie theater, and shops.”
Bottle & Bottega and Majestic Nail opened in May while Engel & Volkers and The Lodge Barbershop are preparing to open in mid June.
Three restaurants (Carvao Prime Brazilian Steak House, Taverna del Lago, and Paradise Bistro & Cafe) are expected to open in September.
The remaining shops will open through the summer and fall as work is completed on their interiors.
Inspired by mid-century movie marquees, the 1,900-lb. Lakeside sign is attached to Building One and visible to drivers-by on FM 2499 and Lakeside Parkway.
“We hope it becomes an emblem of the fun,” said Myers, “that people come to associate with Lakeside in the months and years ahead.”
“The sign employs LED rather than neon,” explained Debbie Stellar, sales manager of Starlite Sign in Denton. “LED consumes about one-third the electricity of neon and also provides savings on maintenance that help offset the higher upfront costs.”
Starlite, which has been in business since 1956, has lent their expertise to thousands of signs in North Texas, including the famous Pegasus signs in Dallas (the original sits atop the Magnolia Building and a replica is displayed at the Omni hotel garage in downtown Dallas).