The LED sign will serve as a landmark for Lakeside’s restaurants, movie house, and shops.
Visibility and branding of The Shops at Lakeside took an important step forward on Friday with the placement of a 30-ft.-tall LED sign designed to attract attention, night or day.
“We think it conveys Lakeside’s energy and dynamism,” said Richard Myers, managing partner of Realty Capital, master developer of Lakeside DFW.
“And, of course, we hope it encourages those driving by to stop and check out the restaurants, movie theater, and shops.”
Bottle & Bottega and Majestic Nail opened in May while Engel & Volkers and The Lodge Barbershop are preparing to open in mid June.
Three restaurants (Carvao Prime Brazilian Steak House, Taverna del Lago, and Paradise Bistro & Cafe) are expected to open in September.
The remaining shops will open through the summer and fall as work is completed on their interiors.
The 1,900-lb. sign being installed on Building One on Friday.
Inspired by mid-century movie marquees, the 1,900-lb. Lakeside sign is attached to Building One and visible to drivers-by on FM 2499 and Lakeside Parkway.
“We hope it becomes an emblem of the fun,” said Myers, “that people come to associate with Lakeside in the months and years ahead.”
“The sign employs LED rather than neon,” explained Debbie Stellar, sales manager of Starlite Sign in Denton. “LED consumes about one-third the electricity of neon and also provides savings on maintenance that help offset the higher upfront costs.”
Starlite, which has been in business since 1956, has lent their expertise to thousands of signs in North Texas, including the famous Pegasus signs in Dallas (the original sits atop the Magnolia Building and a replica is displayed at the Omni hotel garage in downtown Dallas).
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Lakeside Resident says
It would be wonderful to have the sign replaced with one that is more sophisticated that would reflect a more upscale feeling for the development. We moved in before the sign was erected. Had we seen it before buying, we would have had a very different, and certainly less positive, impression. We are very disappointed that such a mismatched design would have been chosen. Please consider a replacement.
Enzo says
My name is Enzo. I am a Golden-doodle. I walk through Lakeside with my family all the time, and really really like the doggie water fountains. Thank you for thinking of all of your residents, Lakeside!
PS: I agree with other comments made here about needing better upkeep of the landscaping.
Enzo
Curtis says
My wife and I like the sign , we are building a very expensive house in Lakeside and have the same concerns as many ..
Lack of tenets , LANDSCAPING and what may or may not happen with the shops on the south end ,hotel and condominiums.
It would be great if someone would update us with progress on these projects. You have a great concept here please do not let it slip through your hands !
Thank you
amy says
The sign looks great. Adding landscaping lights would enhance the elegance of the community. even adding the second sign makes the community more vibrant and attracts younger crowd. The whole concept of buying a home in this community is because of the urban look and younger crowd. The other smaller communities are doing much better landscaping and lighting packages with much lower housing prices, so we expect more elegant look for this community as we paid much higher housing prices. We were surprised even after having so many expensive houses in the community, it lacks the basic amenities like community for single family home owners. So if all us who are posting here could focus on bringing up this kind requests which would definitely make this community more elegant.
lakeside resident says
One thing this community is missing is a swimming pool. Most of the new communities have a swimming pool. So expecting one to be in this community.
S says
Sign looks great, if you add second similar light it would be more elegant
Mike says
don’t need a second sign…IMHO. Need more gelato.
krish says
The entry light looks awesome. if they add similar second light on the other building too it gives great accent.
r says
Also the landscaping is very, very poor when compared with all other new communities. For the modern concept that this community was built, there is lot more to be done from landscaping and focus lights standpoint. THIS COMMUNITY BARELY LOOKS LIKE THE ONE IT WAS DESCRIBED IN THE VIDEO. WE EXPECTED A LOT OF COLORFUL FLOWERING PLANTS WHICH NEEDS TO BE PLANTED ON MAJOR AREAS OF THE COMMUNITY AND ESCPECIALLY INFRONT OF THE TWO MAIN ROAD FACING BUILDING.
r says
This sign gives a great modern look for this community. So excepting one more light on the opposite building, so that it looks symmetrical.
Phylis says
We purchased in Lakeside fot the lifestyle that was well marketed. Unfortunately a year later, we are still waiting for the “Shops at Lakeside”. What shops? What restaurants are open or that are on schedule? Has anyone counted the ‘for lease” signage in the storefronts? Are we the only ones who believe we were misled? We are already discussing whether to cut our losses and relocate to an area that has what was promised here. Very disappointing.
lakeside says
Phylis,
Please know that we are doing all we can to help our tenants open for business as quickly as possible.
Finishing out a new retail shell entails significant coordination between multiple parties (e.g., retailer, architect, landlord, bank, town) during the process of planning, financing, seeking approvals, bidding, constructing, and obtaining final approvals.
With restaurants, where the public health is at stake, the process usually moves even more slowly.
And we understand that residents are particularly eager for the restaurants to open. Here’re the latest projections for opening the three restaurants:
Carvao Prime Brazilian Steak House – September
Paradise Bistro and Cafe – December
Taverna del Lago – December
Epic Gelato – November
In the meantime, we know many residents are taking full advantage of the kitchen and bar at Moviehouse & Eatery, which opened in July.
Our service retailers include:
The Lodge Barbershop, Amber Michelle Salon, Majestic Nail Salon, Elite Pups, Quick Pack Postal Center, Bottle & Bottega, Engel & Volkers, State Farm Insurance and, most recently, Urban Vibe, a membership-based fitness studio.
We believe that the opening of this initial roster of tenants — along with the burgeoning community around them — will attract additional high quality retailers and restauranteurs to Lakeside.
We appreciate your patience as the growth of the community unfolds.
THE LAKESIDE TEAM
Mike says
If we can get the gelato shop in, I’m sure I can survive long enough to see the rest of the build out. Might even make the sign look better with daily visits. Even so, like gelato, one serving of that sign per day is PLENTY.
Ruth says
To be perfectly honest I really don’t care for the sign. I agree with most of the other comments below that it just does not match the overall style of Lakeside. It looks more retro which doesn’t match the architecture around it. At night it’s worse; it is almost impossible to read the sign. I have to admit I was disappointed with this choice.
Kevin says
As a future resident of Lakeside (we move in at the end of July), I’m very disappointed in this sign. During the day it’s not bad, but it really doesn’t fit the theme of the development. At night, it is truly illegible and looks awful.
I understand it was probably very expensive, but sometimes you just have to recognize a mistake was made and cut your losses. I think it should be removed and replaced.
dpa says
dpa says
100% agree. I hope Myers is connected and listening to the voice of DFW lakeside residents.
E says
I agree, it is illegible at night and is way too bright!
Don says
The Lakeside developement missed the mark. The sign does not match the Lakeside decor. Flower Mound is no longer the town that it used to be. Sad.
K says
Not a fan of the sign. Majority of residents i have spoken to have said the same. It simply does not match the color scheme of the area. Guess after awhile you learn to ignore it.. But for night time visitors you cant read the sign.
dpa says
I don’t like the sign one bit and don’t know anybody that has positive feedback on the design. In my opinion this was a big miss at an opportunity to do great things.
Matt Brown says
I like unique. I’m trying to get used to the sign but regardless of my opinion, the sign is not legible at night.
Dinna says
I agree with Mike, don’t feel that the sign suites the architectural style of Lakeside. The neighborhood has no casinos.
Brad says
Sign looks great!
Phylis says
Depends on your taste. We don’t like the carnival look. What has Flower Mound come to?
Mike says
I’ve always been afraid of carnies, which maybe influences my view, but don’t feel that the sign matches the architecture of Lakeside.
mounish says
I agree with you Brad, the sign looks pretty good