United Commercial Realty (UCR), which represents properties including Southlake Town Square and the Shops at Highland Village, will introduce Lakeside DFW’s retail space to the market, according to officials with the 150-acre mixed-use development in Flower Mound.
“This is a project I have been quite close to for years,” explained Mickey Ashmore, founder and partner of UCR. “But the long-term vision that has emerged over the past year or so and the progress made toward achieving that vision has us really excited.”
Phase I features six mixed-use buildings along Lakeside Parkway that will accommodate approximately 50,000 sq. ft. of commercial space, just off the well-traveled International Parkway (FM 2499). Click here for traffic counts.
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“With its great visibility,” Ashmore said, “the key at this point is to create an entry that is clearly something special, one that attracts the right tenants. We want to set the tone for a true destination site.”
Over the past six months, UCR agents have been working on merchandising plans, targeting tenants, and doing a lot of listening.
“We’re finding interest and tenants are providing input that is helping us to adjust our plan to make it more appealing,” he said.
“They can see the density around the site, and the density that will be coming on line in the next year or so.
“We are looking for significant tenants of high caliber where there currently is a real void in the market. We think there are several who would like to get in on the ground floor at Lakeside and begin building their client base.”
Specifically, UCR plans to target “fast casual” restaurants for the first phase that would offer excellent lunch as well as dinner capabilities.
“There might be some with more than one location, but no large chains,” he insisted. “They would have the track records to prove they can deliver what Flower Mound residents want. It is all about creating a reason for people to come to Lakeside.”
The clientele attracted by the restaurants will help to create the environment that will then attract upscale retailers.
“This kind of project does not happen overnight,” Ashmore warned. “It is a step-by-step process. Retailers and restaurants will go where people gather.
“Over the long term,” he said, “I believe Lakeside will grow organically to achieve its vision of becoming a regional destination.”
In addition to the Shops of Highland Village, UCR brought the Pines of Flower Mound to the market as well as introducing Sprouts and Lifetime Fitness to the town
“We think Lakeside offers us the opportunity to show prospective tenants what is really special about Flower Mound,” added Ashmore.
The firm also represents Knox Street redevelopment (Dallas), Mockingbird Station (Dallas), Midtowne Little Rock (Little Rock), and Casa Linda Plaza (Dallas).
Ashmore has represented tenants including adidas, AMC Theaters, Nike, Brio Tuscan Grill, Borders Books & Music, Viking, Design Within Reach, Zara and Z Gallerie.