A sampling of Flower Mound residents believe live music will be the key to successful programming for the Lakeside amphitheater.
Twelve residents participated in the focus group sessions conducted near the site of the future venue on May 1.
“Both groups were very enthusiastic about music performances,” noted by Marsha Milam of Marsha Milam Music, “as well as festivals that might include a combination of food, drink, art, and music.”
The groups discussed a variety of programing options from music, film, and health to children, education, and art.
“Film was also of significant interest to the group,” Milam said.
“Everyone was interested in generating entertainment opportunities in Flower Mound so their time and money could be spent here.
“They are tremendously proud of Flower Mound and eager to see Lakeside and the amphitheater become an asset to the community.’
Milam’s associate, Cara Fischer, is a graduate of UT and a native of Flower Mound.
Additional focus groups and a survey are planned to round out the market research into programming for the Lakeside venue.
“We are very grateful to the participants for taking their time to help,” Milam added.