Live, work, and play on 150 acres overlooking Lake Grapevine

Lakeside retailers to capitalize on FM 2499 visibility

 "When people come to visit the site now," said Jimmy Archie of Realty Capital, "they sense the scale and magnetism of the project." With over 60,000 vehicles per day at the intersection of FM 2499 and Lakeside Parkway, the magnetism of The Shops at Lakeside will have a big audience.

“When people come to visit the site now,” said Jimmy Archie of Realty Capital, “they sense the scale and magnetism of the project.” With over 60,000 vehicles per day at the intersection of FM 2499 and Lakeside Parkway, the magnetism of The Shops at Lakeside will have a big audience.


TOWER
Click the image to enlarge.

Click the image to enlarge.

In lake/airport ‘burbs, long drives normal

With 60,457 vehicles per day passing by The Shops at Lakeside in Flower Mound, retailers here are expected to be positioned to attract patrons from what some studies say is the most affluent region in North Texas (click here).

“For most people in Flower Mound (and other communities north and west of the lake), FM 2499 is part of their daily routine,” said Jimmy Archie, managing director of Realty Capital, master developers of Lakeside DFW.

“It’s the way they get to work and many of their regular activities,” Archie added. “They won’t have to go out of their way to frequent The Shops at Lakeside.”

Yet the location on FM 2499 also offers access to a far larger audience.

Just three miles northwest of the intersection with SH 121, The Shops at Lakeside can be accessed easily from all of the lake/airport communities (see map below).

And in this part of North Texas, this kind of access can (excuse the pun) go a long way, especially with an affluent crowd that is willing to go to great lengths (sorry) to get what they want.

“In our surveys and in our conversations,” said Archie, “residents in the suburbs near the lake and airport frequently mention that they enjoy the restaurants at Legacy, Uptown, and Bishop Arts.”

FM 2499 serves as the  dominant north-south artery for communities such as Argyle, Highland Village, Lewisville, and Flower Mound and key thoroughfare for the region.

FM 2499 serves as the dominant north-south artery for communities such as Argyle, Highland Village, Lewisville, and Flower Mound and is a key thoroughfare for the region.

Mobility between the communities north of the airport (especially Southlake, Colleyville, Grapevine, and Flower Mound) was significantly improved by the completion of the $1 billion, first phase of the DFW Connector project last year.

And TxDOT has not stopped there.

Now phase two, costing $90 million, is underway to improve mobility between Flower Mound and the flyover with SH 121. The project will lower all through lanes of FM 2499 below grade at Grapevine Mills Mall to avoid the traffic signals. Completion is scheduled for 2017.

“That will help so many drivers traveling in and out of Flower Mound,” smiled Archie, “including those coming to grab a bite to eat and see a film at The Lakeside Moviehouse and Eatery.”

(The Austin location of The Moviehouse and Eatery attracted 379,000 visitors in 2013.)

Retailers also are expected to benefit from a daytime population that includes the workforce in the Lakeside Business District, guests at nearby hotels as well as patrons of the golf courses and recreational facilities (e.g., the Northshore Trail).

The Shops at Lakeside are slated to open in the fall of 2014.

You also might be interested in these stories:
Community eager for news on restaurants at Lakeside
3-D fly-through of The Shops at Lakeside
Demographics del lago
Moviehouse and Eatery to locate in The Shops at Lakeside
Shaping the Lakeside dining experience

Comments

  1. As a Flower Mound realtor and resident, I am excited to see Lakeside DFW and all it will offer to our area from a family and a business perspective! I know I will be amongst the first customers at the restaurant that offers lakeside dining and plan on enjoying the outside entertainment and walking trails. I feel this will create even greater demand for our city/ area and a great investment value of real estate for both current and new homeowners to come!

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