When Chant Duplantier takes the stage Friday night, July 7, in The Shops at Lakeside, the Lakeside Music Series will celebrate a year on the Flower Mound music scene.
“It has brought so many people here that may never have come otherwise,” said Richard Baldwin, owner of Epic Gelato, which sits adjacent to the plaza. “We see a quantifiable increase in traffic as a result of the series, especially when the most popular acts perform.”
Originally dubbed the “Summer Music Series,” the Friday night event grew out of a desire by shop owners to generate traffic for and awareness of The Shops at Lakeside.
Of the options discussed, the owners of the shops were swayed by a plan for a weekly music series devised primarily by Mercy Little, proprietor of In the Box Pack & Ship.
How could they trust that it would work? [Read more…]